Advertising Standards Authority rejects complaints.

The Advertising Standards Authority in the UK have rejected 13 complaints that the new L’Oreal advertisement featuring Cheryl Cole is misleading.  M/s Cole says in the add that “My hair is stronger,full of life,replenished with a healthy shine. Its got its mojo back.” What she doesn’t tell us is that she uses hair extensions,which cost up to £1000 a time ,to give her hair more bounce.

During the TV advertisement, a message flashes up,saying her hair is “styled with some natural extensions”,but it remains on screen for fewer than 2 seconds of the 30 second add.

In magazine advertisements, the hair extensions are mentioned in print 2mm high.

The advertising standards authority stated that no rules have been broken because of the inclusion of the 2 second message.

Cadbury rejects Kraft’s Takeover bid as too low.

Cadbury plc has rejected Kraft’s unsolicited (Hostile) takeover bid in the absence of an improved offer. The bid was first made public on September 7th.

The question now is, is that the end of the matter? How likely is it that Kraft(with Warren Buffet as its largest shareholder) will make another attempt in the months ahead? Is there a possibility of a “WhiteKnight company entering the fray? Could that company be Nestle plc?

A deal would have pushed Kraft past Mars plc as the worlds largest confectioner.

It will be interesting to see at what price the Cadbury share will trade at  in the near future.

“Hostile Bid” for Cadbury’s

Kraft Foods Inc. (NYSE: KFT),the largest food and beverage company headquartered in the U.S. and the second in the world after Nestle has made what is generally considered an unwelcome or “hostile”bid for UK confectioner Cadbury’s. The offer values the company at £9.8bn which is £7.20 per share. Cadbury’s board believes this undervalues their business and expects its largest shareholders to reject any offer short of £8.50. Today the share price is £7.58.