Bord Bia’s Market Research in China.

China has become Ireland’s second largest market for dairy products(with infant formula driving that growth),our third largest for pork and our sixth largest overall.

Trade Missions there over the past couple of years including one  earlier this month have contributed to this. (see article Jan. 8th 2014).

Bord Bia’s marketing team is doing 300 hours of consumer research in China this year-living,eating and shopping with local families,to see what products they use,how they use them,and why. This would be classed as ethnographic research which combined with Desk and Field research can help An Bord Bia find the information needed to cater for the needs of a culturally different market.