Minister Simon Coveney travels to the U.S today acompanied by members of the Irish beef industry on a trade mission. He will meet up with his counterpart in the U.S. and his delegation will meet with U.S. beef buyers and restauranters.
Ireland is the first E.U. country to have the opportunity to sell beef into the U.S. for the last 15 years. The sale of E.U. beef there was banned due to the b.s.e. crises.
Irish sellers will target the premium market of grass based beef.