McGregor’s Budweiser adds earn reprimand.

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The Advertising Standards for Ireland have reprimanded Budweiser over its use of an image of Irish mixed-martial fighter Conor McGregor in an advertising campaign for a competition.

Its decision came after two members of the public complained that someone who is seen as a role model for children should not advertise for an alcohol company. It stated that Budweiser,which is part of the Diageo group ,contravened aspects of the code of standards for advertising and marketing.

RTE has refused to run the advertisement because of the risk of minors being influenced by the use of McGregor’s image with a popular alcoholic drinks brand.