Advertising Standards Authority rejects complaints.
The Advertising Standards Authority in the UK have rejected 13 complaints that the new L’Oreal advertisement featuring Cheryl Cole is misleading. M/s Cole says in the add that “My hair is stronger,full of life,replenished with a healthy shine. Its got its mojo back.” What she doesn’t tell us is that she uses hair extensions,which cost up to £1000 a time ,to give her hair more bounce.
During the TV advertisement, a message flashes up,saying her hair is “styled with some natural extensions”,but it remains on screen for fewer than 2 seconds of the 30 second add.
In magazine advertisements, the hair extensions are mentioned in print 2mm high.
The advertising standards authority stated that no rules have been broken because of the inclusion of the 2 second message.
All L’Oreal care about is making money, so the complaints were never goingto make any difference.