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Gillette forced to adapt their advertising.

December 3rd, 2009

Gillette having employed three “sqeeky clean” sporting icons have rushed to adapt their advertising in the light of recent circumstances. Compare below the advertisements below. The advertisement on the right is employed in the French market,the one on the left in the remainder of their markets.

What other changes may be needed?

Business

  1. December 17th, 2009 at 19:46 | #1

    Great website Joe, I have a few resources posted on the following site if you want to link out to it

  2. February 11th, 2010 at 14:21 | #2

    its good the way one persons shame makes gillette’s advertising more attractive and maybe rake in some more money.

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