Toyota- a model of social responsibility or a company that puts profits before people?
A recent BBC world service documentary traces the development of Toyota from a small Japanese company to a global company-the biggest car maker in the world.
The company has in recent times had a number of recalls both in the Lexus and Toyota brands. Accusations of putting the “bottom line” ahead of all other considerations including safety have been levelled at the company. Toyota insist that they have at all times behaved ethically,and attempted to sort out problems as soon as they have been notified. Akio Toyoda, the company president has apologised through the U.S. congress and to the 95,000 Toyota employees in Japan.
The case study analyses the growth of the company. It includes business topics including-ethics/global business/outsourcing/just in time production/whistleblower/ and is well worth a listen.
They have always been right to inform customers about faulty products but this fault will probably affect their sales quite a bit,even with an apology
“the best built cars in the world”…..Pffft ya right!
FW.
how much exactly did they lose? yes they are the best built cars! it david harper buy the way.
i agree with james toyotas reputation as being one of the worlds leading car companys has seriously been dented.An apoligy is a mere consolation to those who lost their lifes. great website !